Privacy Policy

Who We Are

Mind Bender AR is an entertainment venue located at 1500 Beach Blvd Suite 212, Jacksonville Beach, FL 32250. We operate augmented reality experiences and private escape rooms. This Privacy Policy explains how we collect, use, and protect information when you visit our website at mindbenderar.com or interact with our booking systems.

Owner and data controller: Roger Baldwin — roger@mindbenderar.com — (904) 853-6192

Information We Collect

We collect information in the following ways:

• Booking information — When you book an experience through our booking platforms (Peek Pro for AR experiences, Xola for escape rooms), those platforms collect your name, email address, phone number, and payment information. We receive booking confirmations and contact details so we can manage your reservation.
• Website analytics — We use Google Analytics 4 (GA4) to understand how visitors use our website. This collects anonymized data including pages visited, time on site, general geographic location, and device type. We do not receive personally identifiable information through GA4.
• Contact inquiries — If you contact us by phone or email, we retain that correspondence to respond to your inquiry and improve our service.
• Cookies — Our website uses cookies from Google Analytics to track site usage. These are analytics cookies only. We do not use advertising cookies or sell cookie data to third parties.

How We Use Your Information

• To confirm and manage your bookings
• To contact you about your reservation (confirmation, reminders, changes)
• To respond to inquiries and provide customer service
• To understand how our website is used and improve it
• To comply with legal obligations

We do not sell your personal information to third parties. We do not use your information for advertising targeting. We do not share your information with any party except as necessary to process your booking (Peek Pro, Xola) or as required by law.

Third-Party Services

Our website and booking process involves the following third-party services, each with their own privacy policies:

• Google Analytics 4 — website analytics. Google Privacy Policy
• Peek Pro — AR experience booking platform. Peek Pro Privacy Policy
• Xola — escape room booking platform. Xola Privacy Policy

When you complete a booking through these platforms, their privacy policies apply to the information you provide during that transaction.

Cookies

Our website uses the following cookies:

• Google Analytics cookies (_ga, _gid, _gat) — these track anonymous website usage data. They do not identify you personally.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also disable cookies entirely in your browser settings, though this may affect website functionality.

Data Retention

We retain booking records and correspondence for a period of three years for business and tax purposes. Google Analytics data is retained for 14 months per our GA4 settings. You may request deletion of your personal data at any time by contacting us directly.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to correction — request correction of inaccurate data
• Right to deletion — request deletion of your personal data
• Right to opt out — opt out of analytics tracking
• California residents (CCPA) — you have the right to know what personal information is collected, the right to delete it, and the right to opt out of its sale. We do not sell personal information.

To exercise any of these rights, contact us at the details below.

Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Security

We take reasonable measures to protect the information we hold. Payment information is processed entirely by our booking platforms (Peek Pro and Xola) — we do not store credit card numbers or payment data on our servers.

Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our website after changes constitutes acceptance of the updated policy.

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